Business Management and Development
Account and Commercial Relationship Management
BlackBerry
- Head of the Telefonica and America Móvil business units, being responsible of leading the commercial relationships, marketing and sales activities with both telecom groups in the Southern Cone (Argentina, Perú, Chile, Uruguay, Paraguay, Colombia and Ecuador), articulating the BlackBerry value proposition to promote higher levels of mindshare and executive sponsorship to increase the market share and Brand positioning, having a performance aligned with the broader business goals.
BenQ
- Responsible for managing the commercial relationship, sales and marketing strategies and expansion of BenQ distributors, up to twenty accounts, in the Andean Region, monitoring an annual marketing budget and distribute it according to the potential return of investment.
- 20 accounts of distributors handled into the IT and consumer electronic segments in the region:
- Colombia: Polux, Impresistems, IZC Mayoristas, Compumax, Makro, MPS Mayorista, Mouse Star, Foto Japon.
- Ecuador: Cartimex, Tecnomega, Cosideco, RV, XPC.
- Bolivia: DMC, Netcorp, Norabel.
- Perú: Deltron, Igarashi, PC Lynk, Coddeper.
Genius
- Responsible for managing the commercial relationship, sales and marketing strategies and expansion of Genius’ distributors, up to twenty four accounts in: Mexico, Caribbean, Colombia, Peru, Uruguay and Miami.
- 24 accounts of distributors handled into the IT segment in the region:
- Miami: Intcomex
- México: Compuimport, Centel, BellMicro,
- Colombia: Polux, Mouse Star, Impresistems
- Perú: Deltron, Igarashi,
- Uruguay: TechData, Districomp, Intracom,
- Puerto Rico: MP Sistemas, Microshop, Intranet, Scanner Overseas, Best Computer,
- República Dominicana: Joluma, IGM, Samanel, Prodacom.
Audi
- Responsible of supervising the Audi Used Car Center project implementation throughout Mexico’s dealer network and ensuring Audi’s positioning as a leader manufacturer of armored cars in Mexico.
Strategic Results & Key Performance Indicators (KPI´s)
BlackBerry
- Best sales ever in Argentina in 2009, achieving US $12M and a 128% growth vs. 2008.
- Sales expansion beyond corporate segments, reaching as a result, to 50% of sales in Argentina into consumer segments in 2009 and to around 85% in 2013.
- Best monthly and quarterly sales ever with +10,000 units in Jan. 2010 and 20,000 in Q4 2009 worth US $7.5M.
- Positioned Telefónica Argentina as first in South America and third in LATAM into the Enterprise segment in 2010.
- Best year ever (2012) with 470,000 units sold, worth US $105M in hardware and service fees.
- Subscriber’s growth record surpassing 650,000 users during 2012, worth US $3.2M and 47% growth vs. 2011.
- Reached 52% of subscribers (60,000) and 72% of Net Activations in Argentina with Telefónica’s corporate segment (2013).
- Positioned Telefónica Argentina as largest in sales vs. all Telefónica’s (2013) and as second vs. all LATAM carriers (2014).
Net activations growth in Argentina 2007-2013
Sales by channel and expansion in Argentina
Telefónica Argentina: New Subscribers and Net Activations 2010
Sales by channel and expansion in Chile
Sales by channel and expansion in Perú
BenQ
- Best month and quarter ever in Colombia with US $1M in March 2007 and US $1,4M in Q1 2007.
Best month and quarter ever in 2007 in Andean Region getting 144% of quota in March and US $2,6M in Q1.
Sales achievement record with distributors (Q12007): Compumax 499% US $757K and MPS 333% US $545K
Product Mix Ecuador January – June 2006
Sales share by distributor Ecuador January – June 2006
Product Mix Colombia January – June 2006
Genius
- Sales records reaching revenues equivalents to US $14,2 M in 2 years.
- Top Salesman award for Latin America in Q1 2005 and Q1 2006.
- Drove expansion of the distributors’ network, reaching to retailers in Mexico including: Gigante, Comercial Mexicana & Elektra.
Surpassed sales goals: 2004:137% worth US $2M, 2005: 154% worth US $8,5M, & 2006: 193% worth US $4M.
Quota overachievement 2004 and 2005
Sales in Mexico and Puerto Rico Q3 2004
Audi
- Collaborated in the opening of the first three Audi Used Car Centers throughout Mexico’s dealer network.
- Achieved best year ever in armored cars sold through the Audi dealer network in 2002, worth US $3M.