Marketing and go to market strategies
BLACKBERRY
- Implemented more than 60 ATL/BTL marketing programs to increase sellout and brand awareness through different commercial channels (Large Accounts, SMB, Retail, Dealers, Own Stores, Online, Telemarketing and Prepaid).
a) Campaings & Launches
First ever BlackBerry 360° marketing campaign addressed to consumer channels in Argentina (2009)
a) Commercial offer.
b) POP materials and collaterals.
c) Experience modules and promoters at retail stores.
d) Communication.
e) Direct marketing campaign
f) Online campaign.
g) Trainings for end users.
BlackBerry Flip 8220 Launching campaign in Argentina (2009)
a) Promoters and contests in the streets.
b) Communication.
c) Online campaign.
BlackBerry 8520 Launching campaign “Mail and Chat” in Argentina (2009)
a) Communication.
- Radio[Listen]
- T.V.[See video]
Back to school campaign 2013 and 2014
Christmas campaign 2013
BlackBerry Z10 launch and Sky Winter Campaigns at Las Leñas, Argentina (2012 and 2013)
- Video las leñas [See video]
Other campaigns
BlackBerry 9320 Launching campaign .- bike promotion “movilizate” in Argentina (2013)
Video - Summary of actions around the year 2009 - 2010 at a general level
b) Sponsorships and Brand positioning
- In 2013 I negotiated the sponsorship and developed branding campaign during the Open Golf in Argentina, which is recognized as the largest golf tournament in Latin America, achieving brand exposure to more than 8,000 people.
BlackBerry branding campaign at the 108º Argentina Open Golf 2013
BlackBerry Branding campaign and sponsorship at Lady Gaga concert, Peru 2013.
- Radio[Listen]
- T.V. [See video]
c) Events with Customers
Tennis clinics for Corporate and SMB customers in Argentina (2008-2013)
- Video campaign [See]
Event with customers, Chile 2012.
Event with SMB customers in Mar del Plata, Argentina 2009.
BENQ
Participation in technology roadshow from distributor DMC, Santa Cruz, Bolivia 2006.
Sponsorhip at compuhannel magazine awards event. Bogota, Colombia 2006.
Retail cannel advertisements in Peru.
Promotions and branding activities in Colombia.
Activities with promotions and retail cannel in Ecuador.
Activities with promotions and retail cannel in Peru.
AUDI
- Responsible of developing promotional activities (golf tournaments, sailing races, motor shows and equestrian competition) to highlight and strengthen the Audi brand in Mexico, with the objective of creating retention, awareness and brand loyalty, seeking that become a benchmark within the automotive industry.
Branding promotion activities
Branding promotion activities
Supervised the set-up of the Audi exhibition at the Motor Show Mexico 2001.
- Participated in the creation of the concept for the nationwide launch of the new Audi A4 in 2001
“Security on ice” event with customers of armored cars
Participation at the event with the Bankers Association of Mexico exposing armored cars